Toyama Bay is a treasure trove of fish resources, especially due to the melted snow that pours into the sea from the 3,000 meters high Tateyama mountain range. From 800 species of fish and shellfish that live in the Sea of Japan, 500 species live in Toyama Bay and 200 of them are caught for food. Toyama Bay Sushi uses only seasonal fish caught in Toyama Bay.

Fish served in Toyama is exceptionally fresh. Due to the steep slope of the ocean floor, the bay quickly becomes very deep, allowing for easy access to fishing grounds, which are 20 minutes away from the ports. It is no wonder that Toyama Bay is often called “nature’s fish tank,” as it offers fresh fish caught in the sea just off the coast.

Toyama is a prefecture known for its clean and delicious tap water. The water quality in Toyama is so high, that the Ministry of the Environment has selected some of its water resources at the "100 Exquisite and Well-conserved Waters.” The snowfall from the 3,000 meter peaks of the Northern Alps and Tateyama Range provide clean, pure and mineral-rich fresh water throughout the year. As a result, Toyama produces delicious rice.